One way is to build better connections with people. Finding out what they want from your product or service, before we tell them what you think is so great about it.

Rather than telling them the benefits of your product or service straight away, why not ask them what they are looking for in that sort of service or what they’re looking for in that sort of opportunity or product.

Then match their criteria to the good points in yours that can be matched.

There may be ten good things about what you do, for instance, ten real strong strategy points and you may think that four of them are the key ones. Somebody else may think it’s a completely different four of the ten so you could be doing yourself a disservice even by getting all enthusiastic about the wrong four!

If we know what people are looking for, we know where people want to go, if we know what their destiny is with the product or service or their business or whatever, we can build quality connections by just taking the time to find out what it is they’re looking for? What would make things better for them? and then see what we have to offer we can match to their needs.